Influencer marketing expenditure in the U.S. 2019-2024, by platform

Published by Statista Research Department, Dec 10, 2024
In 2021, TikTok accounted for 10.2 percent of influencer marketing spending in the United States. This was the smallest share among the four platforms presented in the data set. However, TikTok was forecast to overtake Facebook already a year later and YouTube in 2023, making it second only to Instagram, whose market share is projected to remain fairly stable in the upcoming years.

Share of selected platforms in influencer marketing spending in the United States from 2019 to 2024

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Release date

August 2022

Region

United States

Survey time period

2019 to 2021

Supplementary notes

* Forecast.

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Overview

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Budget & costs

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Doing business

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Market leaders

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Spotlight: TikTok influencer marketing

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Consumer perspective

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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