Opinions about targeted online advertising and data usage Australia 2021

Published by
Christopher Hughes,
Sep 10, 2024
In a 2021 survey conducted amongst Australians aged between 16 and 17 years, 81 percent of respondents said they wanted the right to delete their online profiles. Moreover, 82 percent said they had seen ads that were so targeted they felt uncomfortable.

Breakdown of opinions about targeted online advertising and data usage among young people in Australia in 2021

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Release date

October 2021

Region

Australia

Survey time period

May 2021

Number of respondents

400 respondents

Age group

16-17 years

Method of interview

Online panel

Supplementary notes

Sticky design techniques refers to data use to advertise a product or service for longer.

Data minimization rules limits the amount of data that can be collected to only that which is really necessary.

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