Willingness to pay for quality ad inventory in Europe 2022

Published by Statista Research Department, Sep 13, 2023
During a 2022 survey carried out among marketers from Europe, 97 percent of respondents stated buying inventory in a quality media environment was important for them. However, only 84 percent of respondents said they were to pay a premium for higher quality, premium, trusted inventory. Nearly half of the respondents said that buying inventory at as low a cost as possible was important to them.

Willingness to pay for quality ad inventory among marketers in Europe as of May 2022

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Source

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Release date

July 2022

Region

Europe

Survey time period

May 2022

Number of respondents

119 respondents

Supplementary notes

The source does not provide a date of survey. The date provided is the release date.

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Overview

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Major players

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Formats

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Programmatic

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Marketer insights

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Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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