According to a survey conducted in May 2023, the lack of content one wanted to watch on Over-the-top (OTT) services compared to their expectations was one of the main reasons for South Korean OTT subscribers to cancel their membership with 51 percent of respondents answering that way. Another roughly 45 percent of respondents answered their reason was that they had already watched all content they had wanted to watch.
Main reason for Over-the-top (OTT) subscribers to cancel their membership in South Korea as of May 2023
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Opensurvey. (June 5, 2023). Main reason for Over-the-top (OTT) subscribers to cancel their membership in South Korea as of May 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1328508/south-korea-cancellation-reasons-for-ott-subscribers/
Opensurvey. "Main reason for Over-the-top (OTT) subscribers to cancel their membership in South Korea as of May 2023." Chart. June 5, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1328508/south-korea-cancellation-reasons-for-ott-subscribers/
Opensurvey. (2023). Main reason for Over-the-top (OTT) subscribers to cancel their membership in South Korea as of May 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1328508/south-korea-cancellation-reasons-for-ott-subscribers/
Opensurvey. "Main Reason for Over-the-top (Ott) Subscribers to Cancel Their Membership in South Korea as of May 2023." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1328508/south-korea-cancellation-reasons-for-ott-subscribers/
Opensurvey, Main reason for Over-the-top (OTT) subscribers to cancel their membership in South Korea as of May 2023 Statista, https://www.statista.com/statistics/1328508/south-korea-cancellation-reasons-for-ott-subscribers/ (last visited December 31, 2024)
Main reason for Over-the-top (OTT) subscribers to cancel their membership in South Korea as of May 2023 [Graph], Opensurvey, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1328508/south-korea-cancellation-reasons-for-ott-subscribers/
