In 2023, around 62 percent of social media ad spending in Taiwan came from display advertising. Other ad formats, such as video ads and influencer live streams, made up almost a third of social media ad revenue together.
Distribution of social media advertising expenditure in Taiwan in 2023, by ad format
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DMA (Taiwan), & Google Drive. (July 22, 2024). Distribution of social media advertising expenditure in Taiwan in 2023, by ad format [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1328473/share-of-social-media-ad-spend-by-format/
DMA (Taiwan), und Google Drive. "Distribution of social media advertising expenditure in Taiwan in 2023, by ad format." Chart. July 22, 2024. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1328473/share-of-social-media-ad-spend-by-format/
DMA (Taiwan), Google Drive. (2024). Distribution of social media advertising expenditure in Taiwan in 2023, by ad format. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1328473/share-of-social-media-ad-spend-by-format/
DMA (Taiwan), and Google Drive. "Distribution of Social Media Advertising Expenditure in Taiwan in 2023, by Ad Format." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/statistics/1328473/share-of-social-media-ad-spend-by-format/
DMA (Taiwan) & Google Drive, Distribution of social media advertising expenditure in Taiwan in 2023, by ad format Statista, https://www.statista.com/statistics/1328473/share-of-social-media-ad-spend-by-format/ (last visited January 04, 2025)
Distribution of social media advertising expenditure in Taiwan in 2023, by ad format [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: https://www.statista.com/statistics/1328473/share-of-social-media-ad-spend-by-format/
