In 2023, display ads took up the largest share of Taiwan's digital ad spending, amounting to 18.5 billion New Taiwan dollars. In comparison, only 9.7 billion new Taiwan dollars were spent on buzz or content marketing, including influencer live-streaming, product placement, and word-of-mouth marketing.
Digital advertising expenditure in Taiwan in 2023, by ad format
(in billion New Taiwan dollars)
Characteristic
Advertising spending in billion New Taiwan dollars
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DMA (Taiwan), & Google Drive. (July 22, 2024). Digital advertising expenditure in Taiwan in 2023, by ad format (in billion New Taiwan dollars) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/
DMA (Taiwan), und Google Drive. "Digital advertising expenditure in Taiwan in 2023, by ad format (in billion New Taiwan dollars)." Chart. July 22, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/
DMA (Taiwan), Google Drive. (2024). Digital advertising expenditure in Taiwan in 2023, by ad format (in billion New Taiwan dollars). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/
DMA (Taiwan), and Google Drive. "Digital Advertising Expenditure in Taiwan in 2023, by Ad Format (in Billion New Taiwan Dollars)." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/
DMA (Taiwan) & Google Drive, Digital advertising expenditure in Taiwan in 2023, by ad format (in billion New Taiwan dollars) Statista, https://www.statista.com/statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/ (last visited November 03, 2024)
Digital advertising expenditure in Taiwan in 2023, by ad format (in billion New Taiwan dollars) [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: https://www.statista.com/statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/
