In 2023, mobile ads accounted for around 88.4 percent of Taiwan's social media advertising revenue. The total social media ad spending in Taiwan surpassed 231 billion New Taiwan dollars that year.
Distribution of social media advertising expenditure in Taiwan in 2023, by device
Characteristic
Share of ad spend
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DMA (Taiwan), & Google Drive. (July 22, 2024). Distribution of social media advertising expenditure in Taiwan in 2023, by device [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1328249/social-media-advertising-expenditure-by-device-in-taiwan/
DMA (Taiwan), und Google Drive. "Distribution of social media advertising expenditure in Taiwan in 2023, by device." Chart. July 22, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1328249/social-media-advertising-expenditure-by-device-in-taiwan/
DMA (Taiwan), Google Drive. (2024). Distribution of social media advertising expenditure in Taiwan in 2023, by device. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1328249/social-media-advertising-expenditure-by-device-in-taiwan/
DMA (Taiwan), and Google Drive. "Distribution of Social Media Advertising Expenditure in Taiwan in 2023, by Device." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/statistics/1328249/social-media-advertising-expenditure-by-device-in-taiwan/
DMA (Taiwan) & Google Drive, Distribution of social media advertising expenditure in Taiwan in 2023, by device Statista, https://www.statista.com/statistics/1328249/social-media-advertising-expenditure-by-device-in-taiwan/ (last visited August 24, 2024)
Distribution of social media advertising expenditure in Taiwan in 2023, by device [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: https://www.statista.com/statistics/1328249/social-media-advertising-expenditure-by-device-in-taiwan/