A survey conducted in North America gauging the use of loyalty rewards programs among organizations, revealed that almost a third of marketing budgets was allocated to CRM and loyalty program management in late 2021. It was also found that 80 percent of surveyed businesses were planning to increase their investments in customer loyalty programs in the coming years.
Key figures on investments and budgets related to customer loyalty programs and management in North America as of October 2021
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Various sources (Antavo). (April 21, 2022). Key figures on investments and budgets related to customer loyalty programs and management in North America as of October 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1328233/investments-loyalty-programs-north-america/
Various sources (Antavo). "Key figures on investments and budgets related to customer loyalty programs and management in North America as of October 2021." Chart. April 21, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1328233/investments-loyalty-programs-north-america/
Various sources (Antavo). (2022). Key figures on investments and budgets related to customer loyalty programs and management in North America as of October 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1328233/investments-loyalty-programs-north-america/
Various sources (Antavo). "Key Figures on Investments and Budgets Related to Customer Loyalty Programs and Management in North America as of October 2021." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1328233/investments-loyalty-programs-north-america/
Various sources (Antavo), Key figures on investments and budgets related to customer loyalty programs and management in North America as of October 2021 Statista, https://www.statista.com/statistics/1328233/investments-loyalty-programs-north-america/ (last visited December 22, 2024)
Key figures on investments and budgets related to customer loyalty programs and management in North America as of October 2021 [Graph], Various sources (Antavo), April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1328233/investments-loyalty-programs-north-america/
