According to the results of survey conducted in North America asking about types of technologies used by businesses to manage loyalty programs, 60 percent of respondents said that they were using a tech solution provided by an external vendor, Less than half of respondents were using in-house technology to manage their loyalty programs.
Share of businesses running loyalty programs via an external technology vs. in-house technology solution in North America as of October 2021
Characteristic
Share of respondents
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Various sources (Antavo). (April 21, 2022). Share of businesses running loyalty programs via an external technology vs. in-house technology solution in North America as of October 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1328226/external-vs-inhouse-tech-loyalty-programs-north-america/
Various sources (Antavo). "Share of businesses running loyalty programs via an external technology vs. in-house technology solution in North America as of October 2021." Chart. April 21, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1328226/external-vs-inhouse-tech-loyalty-programs-north-america/
Various sources (Antavo). (2022). Share of businesses running loyalty programs via an external technology vs. in-house technology solution in North America as of October 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1328226/external-vs-inhouse-tech-loyalty-programs-north-america/
Various sources (Antavo). "Share of Businesses Running Loyalty Programs via An External Technology Vs. In-house Technology Solution in North America as of October 2021." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1328226/external-vs-inhouse-tech-loyalty-programs-north-america/
Various sources (Antavo), Share of businesses running loyalty programs via an external technology vs. in-house technology solution in North America as of October 2021 Statista, https://www.statista.com/statistics/1328226/external-vs-inhouse-tech-loyalty-programs-north-america/ (last visited August 24, 2024)
Share of businesses running loyalty programs via an external technology vs. in-house technology solution in North America as of October 2021 [Graph], Various sources (Antavo), April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1328226/external-vs-inhouse-tech-loyalty-programs-north-america/
