In 2022, general media accounted for 62 percent of total digital advertising expenditure in Taiwan. That year, digital spending in Taiwan exceeded 58 billion New Taiwan dollars.
Distribution of advertising expenditure in Taiwan 2022, by media type
Characteristic
Share of spending
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DMA (Taiwan), & Website (inside.com). (June 28, 2023). Distribution of advertising expenditure in Taiwan 2022, by media type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1328206/digital-ad-spend-distribution-by-media-type/
DMA (Taiwan), und Website (inside.com). "Distribution of advertising expenditure in Taiwan 2022, by media type ." Chart. June 28, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1328206/digital-ad-spend-distribution-by-media-type/
DMA (Taiwan), Website (inside.com). (2023). Distribution of advertising expenditure in Taiwan 2022, by media type . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1328206/digital-ad-spend-distribution-by-media-type/
DMA (Taiwan), and Website (inside.com). "Distribution of Advertising Expenditure in Taiwan 2022, by Media Type ." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1328206/digital-ad-spend-distribution-by-media-type/
DMA (Taiwan) & Website (inside.com), Distribution of advertising expenditure in Taiwan 2022, by media type Statista, https://www.statista.com/statistics/1328206/digital-ad-spend-distribution-by-media-type/ (last visited July 22, 2024)
Distribution of advertising expenditure in Taiwan 2022, by media type [Graph], DMA (Taiwan), & Website (inside.com), June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1328206/digital-ad-spend-distribution-by-media-type/