Global influencer market size 2020-2025

Published by Statista Research Department, Feb 20, 2024
The global influencer marketing market is forecast to generate 15.2 billion U.S. dollars in 2022. The popularity of influencer marketing worldwide is growing at such a high speed that the global market size is expected to reach 22.2 billion U.S. dollars by 2025, more than double the amount recorded in 2020 (9.7 billion U.S. dollars).

Global influencer market size from 2020 to 2025 (in billion U.S. dollars)

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Source

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Release date

July 2022

Region

United States

Survey time period

2020 to 2021

Supplementary notes

* Forecast.
The source defines an influencer as an account with more than 1,000 followers.

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Statistics on " Influencer marketing worldwide "

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Overview

8

TikTok

8

Instagram

8

YouTube

6

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2

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Topics

Influencer marketing in SwedenInfluencer marketing in EuropeAdvertising in the NordicsInfluencer marketing in FranceInfluencer marketing in Italy
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