During an early 2022 survey conducted among global loyalty program decision makers, it was found that half of all respondents had been running a loyalty program for one to two years, while a further 37 percent said they had been doing so for two to five years.
Length of time businesses have been running loyalty programs worldwide as of January 2022
Characteristic
Less than 12 months
1 to 2 years
2 to 5 years
More than 5 years
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Comarch. (April 22, 2022). Length of time businesses have been running loyalty programs worldwide as of January 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1328132/time-running-loyalty-programs-worldwide/
Comarch. "Length of time businesses have been running loyalty programs worldwide as of January 2022." Chart. April 22, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1328132/time-running-loyalty-programs-worldwide/
Comarch. (2022). Length of time businesses have been running loyalty programs worldwide as of January 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1328132/time-running-loyalty-programs-worldwide/
Comarch. "Length of Time Businesses Have Been Running Loyalty Programs Worldwide as of January 2022." Statista, Statista Inc., 22 Apr 2022, https://www.statista.com/statistics/1328132/time-running-loyalty-programs-worldwide/
Comarch, Length of time businesses have been running loyalty programs worldwide as of January 2022 Statista, https://www.statista.com/statistics/1328132/time-running-loyalty-programs-worldwide/ (last visited July 22, 2024)
Length of time businesses have been running loyalty programs worldwide as of January 2022 [Graph], Comarch, April 22, 2022. [Online]. Available: https://www.statista.com/statistics/1328132/time-running-loyalty-programs-worldwide/