Digital advertising spending in Taiwan 2023, by media type

Published by
Lai Lin Thomala,
Aug 5, 2024

In 2023, Taiwan spent more than 61 billion New Taiwan dollars on digital advertising, mostly on content media like general websites or apps. Social media took a slightly smaller share in the digital ad spending that year, with a value of 23.2 billion New Taiwan dollars.

Digital advertising expenditure in Taiwan in 2023, by media type (in billion New Taiwan dollars)

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Release date

July 2024

Region

Taiwan

Survey time period

2023

Supplementary notes

Figures have been rounded.

One New Taiwan dollar equals about 0.031 U.S. dollars and 0.028 euros (as of August 2024).

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