In 2023, about 30 percent of Taiwan's digital ad spending went to display ads. In contrast, buzz and content marketing ads, such as influencer marketing and live-streaming promotion, accounted for only 15.9 percent of Taiwan's digital advertising revenue.
Distribution of digital advertising expenditure in Taiwan in 2023, by ad format
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DMA (Taiwan), & Google Drive. (July 22, 2024). Distribution of digital advertising expenditure in Taiwan in 2023, by ad format [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/
DMA (Taiwan), und Google Drive. "Distribution of digital advertising expenditure in Taiwan in 2023, by ad format." Chart. July 22, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/
DMA (Taiwan), Google Drive. (2024). Distribution of digital advertising expenditure in Taiwan in 2023, by ad format. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/
DMA (Taiwan), and Google Drive. "Distribution of Digital Advertising Expenditure in Taiwan in 2023, by Ad Format." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/
DMA (Taiwan) & Google Drive, Distribution of digital advertising expenditure in Taiwan in 2023, by ad format Statista, https://www.statista.com/statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/ (last visited November 03, 2024)
Distribution of digital advertising expenditure in Taiwan in 2023, by ad format [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: https://www.statista.com/statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/
