Beauty shoppers' mobile audience share in the U.S. 2023, by income

Published by
L. Yltävä,
Mar 26, 2024
In March 2023, geolocated user data revealed that those with a household income of less than 25,000 U.S. dollars made up the largest share of mobile beauty product shoppers in the United States, at over 34 percent. Users with a household income between 40,000 and 59,999 U.S. dollars made up the second largest share (17.7 percent).

Distribution of mobile beauty shoppers in the United States as of March 2023, by income (in U.S. dollars)

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Release date

March 2023

Region

United States

Survey time period

March 2023

Special properties

based on an audience size of 63,802,628 mobile users

Supplementary notes

The release date is that of the last site update.

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