Beauty shoppers' mobile audience share in the U.S. 2023, by gender

Published by
L. Yltävä,
Mar 26, 2024
In the United States, data from March 2023 based on geolocated users revealed that women made up the largest share of mobile beauty product shoppers (56 percent). In comparison, men made up a 44 percent share.

Distribution of mobile beauty shoppers in the United States as of March 2023, by gender

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Release date

March 2023

Region

United States

Survey time period

March 2023

Special properties

based on an audience size of 63,802,628 mobile users

Supplementary notes

The release date is that of the last site update.

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Overview

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Mobile shopping behavior

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