Lancôme was the most active luxury brand on Xiaohongshu, the Chinese equivalent of Instagram. In the first half of 2022, the brand posted 1,963 notes on the platform, generating over 6.5 million user interactions.
Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022
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Qiangua Data. (July 1, 2022). Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/
Qiangua Data. "Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022." Chart. July 1, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/
Qiangua Data. (2022). Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/
Qiangua Data. "Number of Notes Published by Major Luxury Brands on Xiaohongshu in China in 1st Half of 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/
Qiangua Data, Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022 Statista, https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/ (last visited December 30, 2024)
Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022 [Graph], Qiangua Data, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/
