Lancôme was the most active luxury brand on Xiaohongshu, the Chinese equivalent of Instagram. In the first half of 2022, the brand posted 1,963 notes on the platform, generating over 6.5 million user interactions.
Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022
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Number of notes
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Qiangua Data. (July 1, 2022). Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/
Qiangua Data. "Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022." Chart. July 1, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/
Qiangua Data. (2022). Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/
Qiangua Data. "Number of Notes Published by Major Luxury Brands on Xiaohongshu in China in 1st Half of 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/
Qiangua Data, Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022 Statista, https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/ (last visited August 25, 2024)
Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022 [Graph], Qiangua Data, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1327654/china-most-active-luxury-brands-on-xiaohongshu/