Advertising efficiency of luxury brands on Xiaohongshu in China H1 2022
When it comes to advertising on Xiaohongshu, Giorgio Armani was the most effective luxury advertiser. In the first half of 2022, the brand posted 579 notes on Xiaohongshu, generating an average of 3,351 user interactions per note. Lancôme was the most active luxury brand on the Chinese lifestyle platform.