In 2021, Shanghai and Beijing were the marketing focus points of luxury brands in China, accounting for over 28 percent of luxury promotion posts and company updates. The two cities contributed the most in urban consumer goods sales revenue.
Share of marketing posts of luxury brands in China in 2021, by city
Shares were calculated by Statista based on the data provided by the original source which consisted of 784 marketing and channel expansion posts from 110 luxury brands covering 34 cities.
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NetEase. (August 11, 2022). Share of marketing posts of luxury brands in China in 2021, by city [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1327576/china-luxury-marketing-posts-distribution-by-city/
NetEase. "Share of marketing posts of luxury brands in China in 2021, by city." Chart. August 11, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1327576/china-luxury-marketing-posts-distribution-by-city/
NetEase. (2022). Share of marketing posts of luxury brands in China in 2021, by city. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1327576/china-luxury-marketing-posts-distribution-by-city/
NetEase. "Share of Marketing Posts of Luxury Brands in China in 2021, by City." Statista, Statista Inc., 11 Aug 2022, https://www.statista.com/statistics/1327576/china-luxury-marketing-posts-distribution-by-city/
NetEase, Share of marketing posts of luxury brands in China in 2021, by city Statista, https://www.statista.com/statistics/1327576/china-luxury-marketing-posts-distribution-by-city/ (last visited December 22, 2024)
Share of marketing posts of luxury brands in China in 2021, by city [Graph], NetEase, August 11, 2022. [Online]. Available: https://www.statista.com/statistics/1327576/china-luxury-marketing-posts-distribution-by-city/
