With a large young female userbase, Xiaohongshu is an important channel for luxury advertisers to raise brand awareness and generate sales. Cartier is one of the luxury goods conglomerate to switch its marketing strategy on the social commerce platform. As of August 2021, Cartier's Xiaohongshu official account had gathered over 65.6 million active users.
Number of active Xiaohongshu users following major luxury brands in China in August 2021
(in millions)
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QuestMobile. (October 19, 2021). Number of active Xiaohongshu users following major luxury brands in China in August 2021 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1327502/china-xiaohongshu-luxury-brands-by-active-userbase/
QuestMobile. "Number of active Xiaohongshu users following major luxury brands in China in August 2021 (in millions)." Chart. October 19, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1327502/china-xiaohongshu-luxury-brands-by-active-userbase/
QuestMobile. (2021). Number of active Xiaohongshu users following major luxury brands in China in August 2021 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1327502/china-xiaohongshu-luxury-brands-by-active-userbase/
QuestMobile. "Number of Active Xiaohongshu Users following Major Luxury Brands in China in August 2021 (in Millions)." Statista, Statista Inc., 19 Oct 2021, https://www.statista.com/statistics/1327502/china-xiaohongshu-luxury-brands-by-active-userbase/
QuestMobile, Number of active Xiaohongshu users following major luxury brands in China in August 2021 (in millions) Statista, https://www.statista.com/statistics/1327502/china-xiaohongshu-luxury-brands-by-active-userbase/ (last visited December 22, 2024)
Number of active Xiaohongshu users following major luxury brands in China in August 2021 (in millions) [Graph], QuestMobile, October 19, 2021. [Online]. Available: https://www.statista.com/statistics/1327502/china-xiaohongshu-luxury-brands-by-active-userbase/
