Leading luxury brands on Xiaohongshu in China 2021
With a large young female userbase, Xiaohongshu is an important channel for luxury advertisers to raise brand awareness and generate sales. Cartier is one of the luxury goods conglomerate to switch its marketing strategy on the social commerce platform. As of August 2021, Cartier's Xiaohongshu official account had gathered over 65.6 million active users.