For some luxury makeup brands, affiliate marketing with live streamers on Douyin and Kuaishou can boost sales revenue. Between January 2021 and March 2022, Giorgio Armani, Givenchy, and Clé de Peau Beauté had over 60 percent of their sales revenue generated by referral links in live streaming sessions. On the other hand, Estée Lauder and Lancôme relied heavily on content marketing for sales conversion.
Sales revenue distribution of major luxury cosmetics brands on Douyin and Kuaishou in China as of March 2022, by marketing conversion method
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Sohu. (June 12, 2022). Sales revenue distribution of major luxury cosmetics brands on Douyin and Kuaishou in China as of March 2022, by marketing conversion method [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1327440/china-high-end-cosmetics-sales-conversion-by-social-marketing-method/
Sohu. "Sales revenue distribution of major luxury cosmetics brands on Douyin and Kuaishou in China as of March 2022, by marketing conversion method ." Chart. June 12, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1327440/china-high-end-cosmetics-sales-conversion-by-social-marketing-method/
Sohu. (2022). Sales revenue distribution of major luxury cosmetics brands on Douyin and Kuaishou in China as of March 2022, by marketing conversion method . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1327440/china-high-end-cosmetics-sales-conversion-by-social-marketing-method/
Sohu. "Sales Revenue Distribution of Major Luxury Cosmetics Brands on Douyin and Kuaishou in China as of March 2022, by Marketing Conversion Method ." Statista, Statista Inc., 12 Jun 2022, https://www.statista.com/statistics/1327440/china-high-end-cosmetics-sales-conversion-by-social-marketing-method/
Sohu, Sales revenue distribution of major luxury cosmetics brands on Douyin and Kuaishou in China as of March 2022, by marketing conversion method Statista, https://www.statista.com/statistics/1327440/china-high-end-cosmetics-sales-conversion-by-social-marketing-method/ (last visited December 22, 2024)
Sales revenue distribution of major luxury cosmetics brands on Douyin and Kuaishou in China as of March 2022, by marketing conversion method [Graph], Sohu, June 12, 2022. [Online]. Available: https://www.statista.com/statistics/1327440/china-high-end-cosmetics-sales-conversion-by-social-marketing-method/
