Among all videos about luxury goods on Douyin, TikTok's Chinese sister app, those with a hashtag #WhatToWearToFashionWeekShows received almost 10 million views, the highest user attention in the first three months of 2024. Shanghai Fashion Week, an eight-day event took place in late March to early April, went viral on the platform. The hashtags about its opening show and highlights of the neo-Chinese style gathered more than 9.7 million views each on the site.
Accumulated number of views of Douyin hashtags related to luxury goods in China in 1st quarter 2024
(in millions)
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Ocean Engine, & Douyin. (May 13, 2024). Accumulated number of views of Douyin hashtags related to luxury goods in China in 1st quarter 2024 (in millions) [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1327436/china-popular-luxury-product-hashtags-on-douyin/
Ocean Engine, und Douyin. "Accumulated number of views of Douyin hashtags related to luxury goods in China in 1st quarter 2024 (in millions)." Chart. May 13, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1327436/china-popular-luxury-product-hashtags-on-douyin/
Ocean Engine, Douyin. (2024). Accumulated number of views of Douyin hashtags related to luxury goods in China in 1st quarter 2024 (in millions). Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1327436/china-popular-luxury-product-hashtags-on-douyin/
Ocean Engine, and Douyin. "Accumulated Number of Views of Douyin Hashtags Related to Luxury Goods in China in 1st Quarter 2024 (in Millions)." Statista, Statista Inc., 13 May 2024, https://www.statista.com/statistics/1327436/china-popular-luxury-product-hashtags-on-douyin/
Ocean Engine & Douyin, Accumulated number of views of Douyin hashtags related to luxury goods in China in 1st quarter 2024 (in millions) Statista, https://www.statista.com/statistics/1327436/china-popular-luxury-product-hashtags-on-douyin/ (last visited December 04, 2024)
Accumulated number of views of Douyin hashtags related to luxury goods in China in 1st quarter 2024 (in millions) [Graph], Ocean Engine, & Douyin, May 13, 2024. [Online]. Available: https://www.statista.com/statistics/1327436/china-popular-luxury-product-hashtags-on-douyin/
