Douyin and Kuaishou were the most effective marketing platforms in China for domestic fashion brands. Over two-thirds of the post interaction and responses came from these two short video apps in the first seven months of 2022. Interactional fashion advertisers, on the contrast, relied on the Twitter-like site Weibo for brand promotion and engaging target consumers.
Share of online marketing audience engagement in fashion industry in China in 2021, by platform and brand type
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QuestMobile. (September 14, 2021). Share of online marketing audience engagement in fashion industry in China in 2021, by platform and brand type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1327431/china-effective-platforms-for-digital-fashion-marketing/
QuestMobile. "Share of online marketing audience engagement in fashion industry in China in 2021, by platform and brand type." Chart. September 14, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1327431/china-effective-platforms-for-digital-fashion-marketing/
QuestMobile. (2021). Share of online marketing audience engagement in fashion industry in China in 2021, by platform and brand type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1327431/china-effective-platforms-for-digital-fashion-marketing/
QuestMobile. "Share of Online Marketing Audience Engagement in Fashion Industry in China in 2021, by Platform and Brand Type." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1327431/china-effective-platforms-for-digital-fashion-marketing/
QuestMobile, Share of online marketing audience engagement in fashion industry in China in 2021, by platform and brand type Statista, https://www.statista.com/statistics/1327431/china-effective-platforms-for-digital-fashion-marketing/ (last visited December 22, 2024)
Share of online marketing audience engagement in fashion industry in China in 2021, by platform and brand type [Graph], QuestMobile, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1327431/china-effective-platforms-for-digital-fashion-marketing/
