With over 580 million monthly active users, the Chinese microblog site Weibo is beloved by many fashion advertisers in China. In the first seven months of 2022, Weibo had a market share of 47 percent in online fashion marketing among local brands and 52 percent for international brands. Apart from Weibo, the short video app Douyin was more preferred by domestic fashion companies, whereas the social commerce platform Xiaohongshu was favorred by overseas brands.
Share of online marketing content in fashion industry in China in 2021, by platform and brand type
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QuestMobile. (September 14, 2021). Share of online marketing content in fashion industry in China in 2021, by platform and brand type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1327428/china-popular-platforms-for-digital-fashion-marketing/
QuestMobile. "Share of online marketing content in fashion industry in China in 2021, by platform and brand type." Chart. September 14, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1327428/china-popular-platforms-for-digital-fashion-marketing/
QuestMobile. (2021). Share of online marketing content in fashion industry in China in 2021, by platform and brand type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1327428/china-popular-platforms-for-digital-fashion-marketing/
QuestMobile. "Share of Online Marketing Content in Fashion Industry in China in 2021, by Platform and Brand Type." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1327428/china-popular-platforms-for-digital-fashion-marketing/
QuestMobile, Share of online marketing content in fashion industry in China in 2021, by platform and brand type Statista, https://www.statista.com/statistics/1327428/china-popular-platforms-for-digital-fashion-marketing/ (last visited December 22, 2024)
Share of online marketing content in fashion industry in China in 2021, by platform and brand type [Graph], QuestMobile, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1327428/china-popular-platforms-for-digital-fashion-marketing/
