Xiaohongshu, aka RED or Little Red Book, is a Chinese social commerce platform founded in 2013 which has successfully won the hearts of young female consumers in China. The app offers abundant lifestyle tips related to fashion, food, and hobbies. As of May 2023, about 38.6 percent of the key opinion leaders (KOLs) on Xiaohongshu from the top ten verticals specialized in these three categories.
Share of key opinion leaders (KOLs) on Xiaohongshu in China in 2023, by vertical
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Website (echinagov.com). (June 6, 2023). Share of key opinion leaders (KOLs) on Xiaohongshu in China in 2023, by vertical [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1327383/china-popular-xiaohongshu-key-opinion-leader-verticals/
Website (echinagov.com). "Share of key opinion leaders (KOLs) on Xiaohongshu in China in 2023, by vertical." Chart. June 6, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1327383/china-popular-xiaohongshu-key-opinion-leader-verticals/
Website (echinagov.com). (2023). Share of key opinion leaders (KOLs) on Xiaohongshu in China in 2023, by vertical. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1327383/china-popular-xiaohongshu-key-opinion-leader-verticals/
Website (echinagov.com). "Share of Key Opinion Leaders (Kols) on Xiaohongshu in China in 2023, by Vertical." Statista, Statista Inc., 6 Jun 2023, https://www.statista.com/statistics/1327383/china-popular-xiaohongshu-key-opinion-leader-verticals/
Website (echinagov.com), Share of key opinion leaders (KOLs) on Xiaohongshu in China in 2023, by vertical Statista, https://www.statista.com/statistics/1327383/china-popular-xiaohongshu-key-opinion-leader-verticals/ (last visited December 19, 2024)
Share of key opinion leaders (KOLs) on Xiaohongshu in China in 2023, by vertical [Graph], Website (echinagov.com), June 6, 2023. [Online]. Available: https://www.statista.com/statistics/1327383/china-popular-xiaohongshu-key-opinion-leader-verticals/