Monthly active users of Taobao app in China 2020-2024

Taobao has reclaimed its user growth momentum following its decline. In the third quarter of 2024, China's most popular shopping app added 35 million users over the past year, bringing its monthly active user base to 930 million. Given China's one billion active mobile shoppers, Taobao's potential for further growth is nearing its limit.

A shopping paradise caters to all

Founded by the Chinese e-commerce conglomerate Alibaba Group in 2003, Taobao has long dominated the online shopping scene in its home country, and ranked 12th most valuable retail brand in the world. Designed to be highly intuitive, user-friendly, and feature-rich, the offers a comprehensive and engaging shopping experience that appeals to a wide range of consumers. From electronics and fashion to groceries and home goods, the platform provides an extensive range of products.

A pioneer in e-commerce innovations

Taobao’s success is no coincidence. Over its two decades of operation, it has employed multiple strategies to capitalize on its strengths. Key among these is its integration with Alipay, Alibaba's secure payment platform, which has been crucial to building consumer trust and streamlining the checkout process. Additionally, Taobao's annual Singles' Day shopping festival generates significant sales, cementing its position in the market. The platform is also the front-runner in social commerce and live-streaming e-commerce, further enhancing its appeal and reach.