Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers. Google and Magnite were the largest broadcasters of Swedish consumer data in 2021, accounting for 24 percent and 21 percent of all transfers, respectively.
Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Irish Council for Civil Liberties. (May 14, 2022). Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster." Chart. May 14, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/
Irish Council for Civil Liberties. (2022). Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of Real-time Bidding (Rtb) Swedish Consumer Data Transfers Worldwide in 2021, by Broadcaster." Statista, Statista Inc., 14 May 2022, https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/
Irish Council for Civil Liberties, Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster Statista, https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/ (last visited December 03, 2024)
Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster [Graph], Irish Council for Civil Liberties, May 14, 2022. [Online]. Available: https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/
