Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers. Google, PubMatic, and Index Exchange were the largest broadcasters of Spanish consumer data in 2021, accounting for 18 percent, 15 percent, and 13 percent of all transfers, respectively.
Distribution of real-time bidding (RTB) Spanish consumer data transfers worldwide in 2021, by broadcaster
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Irish Council for Civil Liberties. (May 14, 2022). Distribution of real-time bidding (RTB) Spanish consumer data transfers worldwide in 2021, by broadcaster [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1327268/rtb-transfers-spanish-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of real-time bidding (RTB) Spanish consumer data transfers worldwide in 2021, by broadcaster." Chart. May 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1327268/rtb-transfers-spanish-consumer-data-company/
Irish Council for Civil Liberties. (2022). Distribution of real-time bidding (RTB) Spanish consumer data transfers worldwide in 2021, by broadcaster. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1327268/rtb-transfers-spanish-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of Real-time Bidding (Rtb) Spanish Consumer Data Transfers Worldwide in 2021, by Broadcaster." Statista, Statista Inc., 14 May 2022, https://www.statista.com/statistics/1327268/rtb-transfers-spanish-consumer-data-company/
Irish Council for Civil Liberties, Distribution of real-time bidding (RTB) Spanish consumer data transfers worldwide in 2021, by broadcaster Statista, https://www.statista.com/statistics/1327268/rtb-transfers-spanish-consumer-data-company/ (last visited December 22, 2024)
Distribution of real-time bidding (RTB) Spanish consumer data transfers worldwide in 2021, by broadcaster [Graph], Irish Council for Civil Liberties, May 14, 2022. [Online]. Available: https://www.statista.com/statistics/1327268/rtb-transfers-spanish-consumer-data-company/
