Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers. Google, Index Exchange, and PubMatic were the largest broadcasters of German consumer data in 2021, accounting for 21 percent, 19 percent, and 15 percent of all transfers, respectively.
Distribution of real-time bidding (RTB) German consumer data transfers worldwide in 2021, by broadcaster
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Irish Council for Civil Liberties. (May 14, 2022). Distribution of real-time bidding (RTB) German consumer data transfers worldwide in 2021, by broadcaster [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1327259/rtb-transfers-german-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of real-time bidding (RTB) German consumer data transfers worldwide in 2021, by broadcaster." Chart. May 14, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1327259/rtb-transfers-german-consumer-data-company/
Irish Council for Civil Liberties. (2022). Distribution of real-time bidding (RTB) German consumer data transfers worldwide in 2021, by broadcaster. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1327259/rtb-transfers-german-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of Real-time Bidding (Rtb) German Consumer Data Transfers Worldwide in 2021, by Broadcaster." Statista, Statista Inc., 14 May 2022, https://www.statista.com/statistics/1327259/rtb-transfers-german-consumer-data-company/
Irish Council for Civil Liberties, Distribution of real-time bidding (RTB) German consumer data transfers worldwide in 2021, by broadcaster Statista, https://www.statista.com/statistics/1327259/rtb-transfers-german-consumer-data-company/ (last visited December 30, 2024)
Distribution of real-time bidding (RTB) German consumer data transfers worldwide in 2021, by broadcaster [Graph], Irish Council for Civil Liberties, May 14, 2022. [Online]. Available: https://www.statista.com/statistics/1327259/rtb-transfers-german-consumer-data-company/
