Luxury brands were the most active digital advertisers in the Chinese fashion industry, accounting for nearly 42 percent of the total digital marketing content between January and July 2021. Low-end brands were relatively less engaged but had achieved a higher level of interactions with target ad audience.
Content distribution of digital fashion marketing in China in 2021, by brand position
The price ranges of each market segment was calculated by the median prices of all non-discount products sold on the official channels and were divided as follows:
Low-end: below 250 yuan.
Mid-range: 50 to 500 yuan.
Affordable luxury: 500 to 2,000 yuan.
Luxury: above 2,000 yuan.
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QuestMobile. (September 14, 2021). Content distribution of digital fashion marketing in China in 2021, by brand position [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1326875/china-fashion-industry-digital-marketing-content-distribution/
QuestMobile. "Content distribution of digital fashion marketing in China in 2021, by brand position." Chart. September 14, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1326875/china-fashion-industry-digital-marketing-content-distribution/
QuestMobile. (2021). Content distribution of digital fashion marketing in China in 2021, by brand position. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1326875/china-fashion-industry-digital-marketing-content-distribution/
QuestMobile. "Content Distribution of Digital Fashion Marketing in China in 2021, by Brand Position." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1326875/china-fashion-industry-digital-marketing-content-distribution/
QuestMobile, Content distribution of digital fashion marketing in China in 2021, by brand position Statista, https://www.statista.com/statistics/1326875/china-fashion-industry-digital-marketing-content-distribution/ (last visited December 22, 2024)
Content distribution of digital fashion marketing in China in 2021, by brand position [Graph], QuestMobile, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1326875/china-fashion-industry-digital-marketing-content-distribution/
