Dior was the most active luxury brand using Weibo to promote its brand story in China. The company published a total of 80 brand marketing posts on the Chinese Twitter-like platform in the first quarter of 2022, a significant increase from 53 posts in a year ago.
Number of brand promotion posts published by major luxury brands on Weibo in China in 1st quarter 2021 and 1st quarter 2022
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LuxeCO Intelligence, & Weibo. (July 12, 2022). Number of brand promotion posts published by major luxury brands on Weibo in China in 1st quarter 2021 and 1st quarter 2022 [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1326794/china-marketing-posts-by-major-luxury-brands-on-weibo/
LuxeCO Intelligence, und Weibo. "Number of brand promotion posts published by major luxury brands on Weibo in China in 1st quarter 2021 and 1st quarter 2022." Chart. July 12, 2022. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1326794/china-marketing-posts-by-major-luxury-brands-on-weibo/
LuxeCO Intelligence, Weibo. (2022). Number of brand promotion posts published by major luxury brands on Weibo in China in 1st quarter 2021 and 1st quarter 2022. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1326794/china-marketing-posts-by-major-luxury-brands-on-weibo/
LuxeCO Intelligence, and Weibo. "Number of Brand Promotion Posts Published by Major Luxury Brands on Weibo in China in 1st Quarter 2021 and 1st Quarter 2022." Statista, Statista Inc., 12 Jul 2022, https://www.statista.com/statistics/1326794/china-marketing-posts-by-major-luxury-brands-on-weibo/
LuxeCO Intelligence & Weibo, Number of brand promotion posts published by major luxury brands on Weibo in China in 1st quarter 2021 and 1st quarter 2022 Statista, https://www.statista.com/statistics/1326794/china-marketing-posts-by-major-luxury-brands-on-weibo/ (last visited November 20, 2024)
Number of brand promotion posts published by major luxury brands on Weibo in China in 1st quarter 2021 and 1st quarter 2022 [Graph], LuxeCO Intelligence, & Weibo, July 12, 2022. [Online]. Available: https://www.statista.com/statistics/1326794/china-marketing-posts-by-major-luxury-brands-on-weibo/
