Shoppers aged under 40 years have become the target consumer group in the luxury industry in China. As of August 2021, 85 percent of Chinese luxury spenders on the short video app Kuaishou came from this age group. Among those Kuaishou users who have shown their interests in high-end products, 60 percent were below 30 years old.
Age distribution of Kuaishou luxury consumers in China in 2021, by consumer group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kuaishou. (November 30, 2021). Age distribution of Kuaishou luxury consumers in China in 2021, by consumer group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1326667/china-kuaishou-luxury-consumer-age-distribution/
Kuaishou. "Age distribution of Kuaishou luxury consumers in China in 2021, by consumer group." Chart. November 30, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1326667/china-kuaishou-luxury-consumer-age-distribution/
Kuaishou. (2021). Age distribution of Kuaishou luxury consumers in China in 2021, by consumer group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1326667/china-kuaishou-luxury-consumer-age-distribution/
Kuaishou. "Age Distribution of Kuaishou Luxury Consumers in China in 2021, by Consumer Group." Statista, Statista Inc., 30 Nov 2021, https://www.statista.com/statistics/1326667/china-kuaishou-luxury-consumer-age-distribution/
Kuaishou, Age distribution of Kuaishou luxury consumers in China in 2021, by consumer group Statista, https://www.statista.com/statistics/1326667/china-kuaishou-luxury-consumer-age-distribution/ (last visited December 22, 2024)
Age distribution of Kuaishou luxury consumers in China in 2021, by consumer group [Graph], Kuaishou, November 30, 2021. [Online]. Available: https://www.statista.com/statistics/1326667/china-kuaishou-luxury-consumer-age-distribution/
