According to a survey on the audio market in China conducted in January 2022, a majority of respondents had purchased a membership on an audio platform. About a quarter of respondents had given a tip to a host on a livestreaming session.
Share of respondents paying on audio platforms in China as of January 2022, by product type
The survey question was phrased by the source as: "What kind of products or services on audio platforms or related have you ever made purchases? (Multiple answers are possible)"
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Analysys. (March 29, 2022). Share of respondents paying on audio platforms in China as of January 2022, by product type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1325960/china-popular-purchase-types-on-audio-platforms/
Analysys. "Share of respondents paying on audio platforms in China as of January 2022, by product type." Chart. March 29, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1325960/china-popular-purchase-types-on-audio-platforms/
Analysys. (2022). Share of respondents paying on audio platforms in China as of January 2022, by product type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1325960/china-popular-purchase-types-on-audio-platforms/
Analysys. "Share of Respondents Paying on Audio Platforms in China as of January 2022, by Product Type." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1325960/china-popular-purchase-types-on-audio-platforms/
Analysys, Share of respondents paying on audio platforms in China as of January 2022, by product type Statista, https://www.statista.com/statistics/1325960/china-popular-purchase-types-on-audio-platforms/ (last visited December 22, 2024)
Share of respondents paying on audio platforms in China as of January 2022, by product type [Graph], Analysys, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1325960/china-popular-purchase-types-on-audio-platforms/