Popular products to purchase online South Korea 2022, by gender

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, around 69 percent of women answered that they bought food and groceries online. This was also the most bought product among male respondents with a share of almost 62 percent.

Most popular products purchased via online shopping in South Korea as of June 2022, by gender

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Release date

July 2022

Region

South Korea

Survey time period

June 12 to 30, 2022

Number of respondents

7,667 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What products did you purchase online during the last three months compared to the same period last year?"

Multiple answers were allowed.

This question was answered by 3,497 female and 4,170 male South Koreans.

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