Popular products to purchase online South Korea 2022, by age

Published by
Nina Jobst,
Jun 25, 2024
According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, the most popular items to purchase online across all age groups except one were groceries. Only people aged 16 to 24 years old preferred to purchase clothing, apparel and fashion accessories online, with a respondents' share of around 49 percent compared to the roughly 40.5 percent naming groceries.

Most popular products purchased via online shopping in South Korea as of June 2022, by age

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Release date

July 2022

Region

South Korea

Survey time period

June 12 to 30, 2022

Number of respondents

7,667 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What products did you purchase online during the last three months compared to the same period last year?"

Multiple answers were allowed.

This question was answered by 3,497 female and 4,170 male South Koreans.

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Topics

E-commerce in South KoreaInternet usage in South KoreaSocial media usage in South KoreaSmartphone usage in South KoreaOnline grocery shopping in South Korea
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