Reasons to discontinue shopping online South Korea 2022

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, around 57 percent of respondents answered that their reason to stop shopping online was that they preferred physical shops and liked checking out the products before purchasing. For roughly another 22 percent it was important that they were able to find better deals in physical stores.

Reasons for discontinuing online shopping usage in South Korea as of June 2022

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Release date

July 2022

Region

South Korea

Survey time period

June 12 to 30, 2022

Number of respondents

1,658 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Why would you stop shopping online?"

Up to two answers were allowed.

This question was answered by 625 female and 1,006 male South Koreans.

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Digital shopping behavior in South KoreaInternet usage in South KoreaE-commerce in South KoreaMobile payments in South KoreaShopping behavior in South Korea
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