Reasons to continue shopping online South Korea 2022

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, almost 68 percent of respondents answered that their reason for planning to continue online shopping was the convenience compared to physical stores. Roughly another 31 percent stated it was because of their overall experience with online shopping.

Reasons for continued online shopping usage in South Korea as of June 2022

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Release date

July 2022

Region

South Korea

Survey time period

June 12 to 30, 2022

Number of respondents

6,009 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: " Why would you continue making online purchases?"

Up to two answers were allowed.

This question was answered by 2,845 female and 3,164 male South Koreans.

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Overview

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Online shopping channels

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Leading shopping websites & apps

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Mobile shopping

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Consumer behavior

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Topics

Digital shopping behavior in South KoreaInternet usage in South KoreaE-commerce in South KoreaMobile payments in South KoreaShopping behavior in South Korea
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