Plans for future online shopping South Korea 2022

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, close to 40 percent of all respondents planned on checking and comparing products in physical stores and ultimately make the purchase online. Roughly 38.6 percent of respondents answered they were going to make their purchases completely online.

Plans for future online shopping behavior in South Korea as of June 2022

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Release date

July 2022

Region

South Korea

Survey time period

June 12 to 30, 2022

Number of respondents

7,667 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following describes best how you plan to shop in the future?"

This question was answered by 3,497 female and 4,170 male South Koreans.

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Consumer behavior

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Topics

Digital shopping behavior in South KoreaInternet usage in South KoreaE-commerce in South KoreaMobile payments in South KoreaShopping behavior in South Korea
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