According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, purchasing from e-commerce market places was the most common answer across all age groups. This online shopping channel was especially popular among respondents aged 35 to 54 years old, with more than 90 percent answering to have purchased items online via such marketplaces.
Different e-commerce channels used for purchases during the last three months in South Korea 2022, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (July 19, 2022). Different e-commerce channels used for purchases during the last three months in South Korea 2022, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1325504/south-korea-e-commerce-channels-used-by-age/
Rakuten Insight. "Different e-commerce channels used for purchases during the last three months in South Korea 2022, by age group." Chart. July 19, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1325504/south-korea-e-commerce-channels-used-by-age/
Rakuten Insight. (2022). Different e-commerce channels used for purchases during the last three months in South Korea 2022, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1325504/south-korea-e-commerce-channels-used-by-age/
Rakuten Insight. "Different E-commerce Channels Used for Purchases during The Last Three Months in South Korea 2022, by Age Group." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1325504/south-korea-e-commerce-channels-used-by-age/
Rakuten Insight, Different e-commerce channels used for purchases during the last three months in South Korea 2022, by age group Statista, https://www.statista.com/statistics/1325504/south-korea-e-commerce-channels-used-by-age/ (last visited July 22, 2024)
Different e-commerce channels used for purchases during the last three months in South Korea 2022, by age group [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1325504/south-korea-e-commerce-channels-used-by-age/