Change in usage of online purchases South Korea 2022, by age

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted by Rakuten Insight, most South Korean respondents of all age groups stated that they did not change their online purchasing behavior compared to the last year. However, there was a trend among the younger generations to shop more online than before.

Share of respondents who changed their online shopping usage compared to the past year in South Korea as of June 2022, by age

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Release date

July 2022

Region

South Korea

Survey time period

June 12 to 30, 2022

Number of respondents

7,713 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Did you shop more/less online during the last 3 months this year compared to the same time last year?"

This question was answered by 3,519 female and 4,194 male South Koreans.

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