According to a survey conducted by Rakuten Insight, most South Korean respondents of all age groups stated that they did not change their online purchasing behavior compared to the last year. However, there was a trend among the younger generations to shop more online than before.
Share of respondents who changed their online shopping usage compared to the past year in South Korea as of June 2022, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (July 19, 2022). Share of respondents who changed their online shopping usage compared to the past year in South Korea as of June 2022, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1325454/south-korea-online-shopping-usage-change-by-age/
Rakuten Insight. "Share of respondents who changed their online shopping usage compared to the past year in South Korea as of June 2022, by age." Chart. July 19, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1325454/south-korea-online-shopping-usage-change-by-age/
Rakuten Insight. (2022). Share of respondents who changed their online shopping usage compared to the past year in South Korea as of June 2022, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1325454/south-korea-online-shopping-usage-change-by-age/
Rakuten Insight. "Share of Respondents Who Changed Their Online Shopping Usage Compared to The past Year in South Korea as of June 2022, by Age." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1325454/south-korea-online-shopping-usage-change-by-age/
Rakuten Insight, Share of respondents who changed their online shopping usage compared to the past year in South Korea as of June 2022, by age Statista, https://www.statista.com/statistics/1325454/south-korea-online-shopping-usage-change-by-age/ (last visited July 22, 2024)
Share of respondents who changed their online shopping usage compared to the past year in South Korea as of June 2022, by age [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1325454/south-korea-online-shopping-usage-change-by-age/