Change in usage of online purchases South Korea 2022, by gender

Published by
Nina Jobst,
Dec 13, 2023
According to a survey conducted by Rakuten Insight, more than 60 percent of male respondents in South Korea answered that they did not change their online shopping behavior compared to the same time last year. At the same time, more than 38 percent of women in the survey stated they shopped more online than before.

Share of respondents who changed their online shopping usage compared to the past year in South Korea as of June 2022, by gender

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Release date

July 2022

Region

South Korea

Survey time period

June 12 to 30, 2022

Number of respondents

7,713 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Did you shop more/less online during the last 3 months this year compared to the same time last year?"

This question was answered by 3,519 female and 4,194 male South Koreans.

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