According to a survey conducted by Rakuten Insight, around 30.4 percent of South Korean respondents over the age of 55 answered they had purchased goods online once or twice a months during the last three months. This was less than the average frequency among younger age groups, for which once or twice per week or several times a month were more common answers.
Frequency of online purchases among consumers during the last three months in South Korea as of June 2022, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (July 19, 2022). Frequency of online purchases among consumers during the last three months in South Korea as of June 2022, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1325427/south-korea-frequency-of-online-purchases-by-age/
Rakuten Insight. "Frequency of online purchases among consumers during the last three months in South Korea as of June 2022, by age group." Chart. July 19, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1325427/south-korea-frequency-of-online-purchases-by-age/
Rakuten Insight. (2022). Frequency of online purchases among consumers during the last three months in South Korea as of June 2022, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1325427/south-korea-frequency-of-online-purchases-by-age/
Rakuten Insight. "Frequency of Online Purchases among Consumers during The Last Three Months in South Korea as of June 2022, by Age Group." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1325427/south-korea-frequency-of-online-purchases-by-age/
Rakuten Insight, Frequency of online purchases among consumers during the last three months in South Korea as of June 2022, by age group Statista, https://www.statista.com/statistics/1325427/south-korea-frequency-of-online-purchases-by-age/ (last visited July 22, 2024)
Frequency of online purchases among consumers during the last three months in South Korea as of June 2022, by age group [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1325427/south-korea-frequency-of-online-purchases-by-age/
