Influence of advertising on Gen Y and Z consumers in China 2021
Chinese Generation Z consumers tend to be more rational and cautious with product advertisements. According to a survey conducted in China in 2021, after watching ads presenting a product which they had never used before, 65.4 percent of Gen Z respondents would do some research before making any purchases. In comparison, 41.3 percent of surveyed millennials were eager to try out new things and thus inclined to buy the item right away.
