Chinese Generation Z consumers tend to be more rational and cautious with product advertisements. According to a survey conducted in China in 2021, after watching ads presenting a product which they had never used before, 65.4 percent of Gen Z respondents would do some research before making any purchases. In comparison, 41.3 percent of surveyed millennials were eager to try out new things and thus inclined to buy the item right away.
Influence of advertising on purchase decision among millennials and Generation Z in China as of 2021
Characteristic
Generation Y
Generation Z
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TalkingData. (May 24, 2022). Influence of advertising on purchase decision among millennials and Generation Z in China as of 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1324461/china-advertising-influence-on-teenagers-shopping-behavior/
TalkingData. "Influence of advertising on purchase decision among millennials and Generation Z in China as of 2021." Chart. May 24, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1324461/china-advertising-influence-on-teenagers-shopping-behavior/
TalkingData. (2022). Influence of advertising on purchase decision among millennials and Generation Z in China as of 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1324461/china-advertising-influence-on-teenagers-shopping-behavior/
TalkingData. "Influence of Advertising on Purchase Decision among Millennials and Generation Z in China as of 2021." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/1324461/china-advertising-influence-on-teenagers-shopping-behavior/
TalkingData, Influence of advertising on purchase decision among millennials and Generation Z in China as of 2021 Statista, https://www.statista.com/statistics/1324461/china-advertising-influence-on-teenagers-shopping-behavior/ (last visited August 25, 2024)
Influence of advertising on purchase decision among millennials and Generation Z in China as of 2021 [Graph], TalkingData, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/1324461/china-advertising-influence-on-teenagers-shopping-behavior/