WeChat: brand value 2021-2025
In 2025, the brand value of WeChat further decreased to 33 billion U.S. dollars. A year earlier, it stood at 41.8 billion U.S. dollars. The super app is the sixth most valuable media brand worldwide.
Brand value of WeChat worldwide from 2021 to 2025 (in billion U.S. dollars)
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Other statistics that may interest you WeChat
Overview
5
- Premium Statistic WeChat users worldwide 2019-2028
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- Basic Statistic Most used social networks 2025, by number of users
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Major markets
6
- Premium Statistic Number of active WeChat messenger accounts Q4 2014 to Q4 2024
- Premium Statistic Global IAP revenue of Tencent's WeChat 2015-YTD 2025
- Premium Statistic App downloads of Tencent's WeChat Q1 2025, by country or region
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- Premium Statistic IAP revenue distribution of Tencent's WeChat 2025, by country or region
Brand strength
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WeChat Mini Programs
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- Premium Statistic MAU of major mini-program platforms China 2024
- Premium Statistic Share of WeChat mini-programs in China 2024, by category
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WeChat users
7
- Basic Statistic Gender distribution of WeChat users worldwide Q3 2023
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Brand Finance. (January 21, 2025). Brand value of WeChat worldwide from 2021 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1324423/wechat-brand-value/
Brand Finance. "Brand value of WeChat worldwide from 2021 to 2025 (in billion U.S. dollars)." Chart. January 21, 2025. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1324423/wechat-brand-value/
Brand Finance. (2025). Brand value of WeChat worldwide from 2021 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1324423/wechat-brand-value/
Brand Finance. "Brand Value of Wechat Worldwide from 2021 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Jan 2025, https://www.statista.com/statistics/1324423/wechat-brand-value/
Brand Finance, Brand value of WeChat worldwide from 2021 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1324423/wechat-brand-value/ (last visited April 18, 2025)
Brand value of WeChat worldwide from 2021 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, January 21, 2025. [Online]. Available: https://www.statista.com/statistics/1324423/wechat-brand-value/
