Gen Y and Z's acceptance of different online ad formats in China 2021

Published by
Lai Lin Thomala,
Jun 13, 2024
Chinese younger generation embrace short-form video ads. According to a survey conducted in China in 2021, over 76 percent of millennials and Generation Z respondents said they could accept this ad format. Compared to Gen Y, Gen Z had a lower acceptance level of ads presented by hosts in live streams, yet a higher acceptance level of ads in animation form.

Share of millennials and Generation Z respondents accepting online advertising in China in 2021, by ad format

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Release date

May 2022

Region

China

Survey time period

2021

Number of respondents

1,000 respondents

Method of interview

Online survey

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