The services sector accounted for 34 percent of radio ad volumes in 2023, making it the leading sector contributing to radio advertising in India. The retail sector remained the second-largest contributor to radio advertising volumes that year, while the automotive sector moved up to third place.
Prominent industries contributing to the radio industry in India in the third quarter of 2023, by ad volume share
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Share of advertising volume
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TAM Media Research (AdEx). (January 19, 2024). Prominent industries contributing to the radio industry in India in the third quarter of 2023, by ad volume share [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1323571/india-leading-sectors-by-radio-ad-volume-share/
TAM Media Research (AdEx). "Prominent industries contributing to the radio industry in India in the third quarter of 2023, by ad volume share." Chart. January 19, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1323571/india-leading-sectors-by-radio-ad-volume-share/
TAM Media Research (AdEx). (2024). Prominent industries contributing to the radio industry in India in the third quarter of 2023, by ad volume share. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1323571/india-leading-sectors-by-radio-ad-volume-share/
TAM Media Research (AdEx). "Prominent Industries Contributing to The Radio Industry in India in The Third Quarter of 2023, by Ad Volume Share." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1323571/india-leading-sectors-by-radio-ad-volume-share/
TAM Media Research (AdEx), Prominent industries contributing to the radio industry in India in the third quarter of 2023, by ad volume share Statista, https://www.statista.com/statistics/1323571/india-leading-sectors-by-radio-ad-volume-share/ (last visited July 22, 2024)
Prominent industries contributing to the radio industry in India in the third quarter of 2023, by ad volume share [Graph], TAM Media Research (AdEx), January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1323571/india-leading-sectors-by-radio-ad-volume-share/