In February 2022, 66 percent of customers who switched brands in the past year said they did so mostly because of better deals. Better product quality was also an important reason for brand switching, mentioned by 58 percent of respondents.
Leading reasons why consumers worldwide changed their brand preference in the past year as of May 2022
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eMarketer. (May 31, 2022). Leading reasons why consumers worldwide changed their brand preference in the past year as of May 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1323392/brand-switch-reasons-worldwide/
eMarketer. "Leading reasons why consumers worldwide changed their brand preference in the past year as of May 2022." Chart. May 31, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1323392/brand-switch-reasons-worldwide/
eMarketer. (2022). Leading reasons why consumers worldwide changed their brand preference in the past year as of May 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1323392/brand-switch-reasons-worldwide/
eMarketer. "Leading Reasons Why Consumers Worldwide Changed Their Brand Preference in The past Year as of May 2022." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1323392/brand-switch-reasons-worldwide/
eMarketer, Leading reasons why consumers worldwide changed their brand preference in the past year as of May 2022 Statista, https://www.statista.com/statistics/1323392/brand-switch-reasons-worldwide/ (last visited December 21, 2024)
Leading reasons why consumers worldwide changed their brand preference in the past year as of May 2022 [Graph], eMarketer, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1323392/brand-switch-reasons-worldwide/
