When asked if they recognized the Italian luxury brand Loro Piana, about half of global consumers across all ages said they heard of the brand. Brand recognition of Loro Piana was higher for those in the older age brackets. Around two-thirds of consumers aged over 65 have heard of the brand, whereas this rate was lower at 41 percent among those aged 18 to 24.
Brand recognition of Loro Piana among luxury consumers worldwide in 2022, by age agroup
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Vogue Business. (July 1, 2022). Brand recognition of Loro Piana among luxury consumers worldwide in 2022, by age agroup [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1323105/loro-piana-brand-awareness/
Vogue Business. "Brand recognition of Loro Piana among luxury consumers worldwide in 2022, by age agroup." Chart. July 1, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1323105/loro-piana-brand-awareness/
Vogue Business. (2022). Brand recognition of Loro Piana among luxury consumers worldwide in 2022, by age agroup. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1323105/loro-piana-brand-awareness/
Vogue Business. "Brand Recognition of Loro Piana among Luxury Consumers Worldwide in 2022, by Age Agroup." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1323105/loro-piana-brand-awareness/
Vogue Business, Brand recognition of Loro Piana among luxury consumers worldwide in 2022, by age agroup Statista, https://www.statista.com/statistics/1323105/loro-piana-brand-awareness/ (last visited December 04, 2024)
Brand recognition of Loro Piana among luxury consumers worldwide in 2022, by age agroup [Graph], Vogue Business, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1323105/loro-piana-brand-awareness/
