Availability of multiple customer service channels was the most common omnichannel feature offered by luxury brands globally. According to a recent benchmark study on luxury fashion, over 70 percent of luxury brands enabled real-time stock availability, cross-channel returns, the possibility to pre-order and in-store appointments. Loyalty programs were still not picked up by the luxury industry, with only seven percent of brands offering this.
Share of omnichannel features adopted by luxury brands worldwide in 2022
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Vogue Business. (July 1, 2022). Share of omnichannel features adopted by luxury brands worldwide in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1323058/luxury-brands-omnichannel-adoption/
Vogue Business. "Share of omnichannel features adopted by luxury brands worldwide in 2022." Chart. July 1, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1323058/luxury-brands-omnichannel-adoption/
Vogue Business. (2022). Share of omnichannel features adopted by luxury brands worldwide in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1323058/luxury-brands-omnichannel-adoption/
Vogue Business. "Share of Omnichannel Features Adopted by Luxury Brands Worldwide in 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1323058/luxury-brands-omnichannel-adoption/
Vogue Business, Share of omnichannel features adopted by luxury brands worldwide in 2022 Statista, https://www.statista.com/statistics/1323058/luxury-brands-omnichannel-adoption/ (last visited November 22, 2024)
Share of omnichannel features adopted by luxury brands worldwide in 2022 [Graph], Vogue Business, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1323058/luxury-brands-omnichannel-adoption/
