According to a survey conducted in 2021 among South Koreans who bought luxury goods, 46.7 percent of respondents answered they mostly considered the design when purchasing items. The purchase price and brand value were also important points of consideration, with 32.5 and 31.1 percent of respondents answered that respectively.
Leading considerations when purchasing luxury goods in South Korea as of November 2021
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Korea Herald. (February 15, 2022). Leading considerations when purchasing luxury goods in South Korea as of November 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/
Korea Herald. "Leading considerations when purchasing luxury goods in South Korea as of November 2021." Chart. February 15, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/
Korea Herald. (2022). Leading considerations when purchasing luxury goods in South Korea as of November 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/
Korea Herald. "Leading Considerations When Purchasing Luxury Goods in South Korea as of November 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/
Korea Herald, Leading considerations when purchasing luxury goods in South Korea as of November 2021 Statista, https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/ (last visited December 21, 2024)
Leading considerations when purchasing luxury goods in South Korea as of November 2021 [Graph], Korea Herald, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1322736/south-korea-consideration-for-luxury-goods-purchases/
